By  on February 16, 2018

J. Crew Group’s chief executive officer Jim Brett looks to be homing in on retail buzzwords such as “community” and “experience.”

The beleaguered retailer is bringing on Adam Brotman, a digitally savvy veteran of Starbucks, to serve as its first “chief experience officer,” a role that looks to be a first for the retailer. A representative of J. Crew could not be immediately reached for comment.

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