J. Crew Group's chief executive officer Jim Brett looks to be homing in on retail buzzwords such as “community” and “experience.”The beleaguered retailer is bringing on Adam Brotman, a digitally savvy veteran of Starbucks, to serve as its first “chief experience officer,” a role that looks to be a first for the retailer. A representative of J. Crew could not be immediately reached for comment.During Brotman’s nearly 10 years with Starbucks, where he most recently served as executive vice president of global retail operations and partner digital engagement, he led the company’s digital business, including initiatives around mobile payment and apps. He’s also been a member of the board at Neiman Marcus, but the retailer said Thursday that Brotman is resigning effective Feb. 20, noting the move is not the result of an “disagreement.”J. Crew also recently linked up with WeWork, the community-driven urban coworking space, by featuring some diverse members of WeWork in the brand’s catalogue. The tie-up includes a string of panel discussions that will be held at J. Crew pop-ups within WeWork spaces and a WeWork spokeswoman said the effort will showcase not only its community, but also J. Crew’s “authentic approach to fashion.” There are other signs that J. Crew is looking to appeal to maybe a hipper contingent of shoppers. In January, it added to its board Seth Farbman, chief marketing officer of Spotify, the music streaming platform that boasts about 75 million active users, more than 60 percent of whom are under 30 years old.And Brett, who came in last summer to replace longtime ceo Mickey Drexler, previously led West Elm, a furniture and homewares retailer that’s a favorite among Millennials.All of this change is part of a needed effort to pull J. Crew out of its retail rut. Sales are still falling off, despite outsized momentum at Madewell, and the company has closed dozens of stores in recent months.Speaking at the end of November about the company's third-quarter results, Brett said his general goal is to “reinvigorate the J. Crew brand to reflect the America of today.” Chief operating officer Michael Nicholson added, “We must evolve our business model from a traditional brick-and-mortar specialty retailer to a digital-first omnichannel business.” For More, See:J. Crew Nears Finish Line for $566M Capital InfusionJenna Lyons Talks Reinvention and More, Nine Months After J. Crew ExitApparel Retail Shopping Inched Up in January
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @@Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.
@beyonce chose a custom gown by @falgunishanepeacockindia for mother @mstinalawson 's second annual Wearable Art Gala last night. The gown, which took 10 days to make, was inspired by Nubian warrior queen Amanishakheto. Reporting by @hernameislex . #wwdeye 👑 🐝#beyonce
After dressing @justintimberlake for his Super Bowl halftime performance last month, @stellamccartney has designed the star’s "Man of the Woods" tour wardrobe. Timberlake will be wearing a mix of pieces from McCartney’s fall men's collection as well as custom designs and items from his own closet. #wwdfashion