Jenna Lyons was named Tuesday as president of J. Crew Group Inc. after the resignation of Tracy Gardner, president of retail and direct channels.

This story first appeared in the July 14, 2010 issue of WWD. Subscribe Today.

Lyons will retain her responsibilities as executive creative director.

Gardner is leaving the company effective Sept. 13.

“This is nothing other than an important personal decision” for Gardner, said Millard “Mickey” Drexler, chairman and chief executive officer, adding that she wants to “spend more time with her children.”

Drexler, who worked with Gardner for almost 20 years at J. Crew and their former employer, Gap Inc., described her as “a great merchant, business partner and human being. But we have a really strong team and there are people in place to step up and take on more responsibility.”

Drexler said J. Crew will spread Gardner’s duties among executives. Libby Wadle, who had overseen the factory outlets, will become executive vice president of retail and factory.

Charlie Phillips, senior vice president of men’s and women’s retail merchandising, now will serve as senior vice president of factory and men’s retail merchandising. Renee Brantjes will continue as vice president of women’s retail merchandising.

Merchandise production responsibilities will be under James Scully, chief administrative officer and chief financial officer.

Trish Donnelly will continue as executive vice president of the direct channel, and Laura Willensky will remain as senior vice president of the Madewell retail channel.

The last person to hold the president’s position at J. Crew was Jeff Pfeifle, a close associate of Drexler, who left the company two years ago.

“The team at J. Crew has considerable depth, and I am…confident in our ability to achieve a seamless transition,” Drexler said.

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