Jaclyn Hill has a serious relationship with the word “no.” The 25-year-old knows what she wants — and what she doesn’t — when it comes to cosmetics, and was quick to nix potential hues from makeup business Becca Cosmetics as the two collaborated for the second time on makeup products for Becca x Jaclyn Hill. That is, until the shade was right. Hill will be bringing that trademark decisiveness to her own makeup line, which is slated to launch in April.

How did you get into makeup?

This story first appeared in the June 29, 2016 issue of WWD. Subscribe Today.

My first love was fashion. I wanted to be a fashion designer when I was like, five, six, seven years old — along with of course wanting to be Britney Spears. I cut up my clothes. Then I went from fashion to video and photography and fell in love with that, and then I went from video and photography to makeup. I had a little shoe box under my bed that was filled with products I would accumulate from my mom and my sister — their hand-me-down products.

And into YouTube tutorials?

My first tutorial was Jan. 12, 2012. I was just like “Today, we’re going to be talking about the difference between bronzing and contouring.” I was so robotic. I actually deleted that video — my second video is the one I kept up, and I refer to that one as my first. That was my Kim Kardashian makeup tutorial. Most of the video I’m just holding my lamp as my light towards me as I’m doing my makeup. It’s so bad. My friend went behind my back and put that video on Pinterest, and it went viral, and that’s how I got all my subscribers. She did that with every video for such a long time.

Is the social media influencer community something we’ll see around forever?

This is a question I ask everyone. I’m terrified. I’m like, “This is my moment, I’m having my moment, and a year from now no one’s going to know my name.” At the end of the day, there’s always something new, there’s always something fresh, there’s the new generation and the up-and-comers, so who knows. That’s why it’s so important to know what it is that you want out of life, know what it is that you want out of YouTube and go for it. Waste no time.

Do you want to translate your success into a future project — is Jaclyn Hill Cosmetics a thing?

Jaclyn Hill Cosmetics is a thing, and it’s been a thing for three years. It’s just me and my mom. We have no investors, we have no one controlling, we have no one telling us what to do, so that’s why it’s taken three years. I’m hoping that is going to be my end destination. We’re hoping for an April launch. We are starting off with lipsticks. The best lipsticks you’ve used in your entire life.