Sophie Garric French director for Jaeger-LeCoultre

PARIS — Jaeger-LeCoultre has named marketing specialist Sophie Garric to head its French operations, bringing the executive back into the stable of brands owned by Compagnie Financière Richemont.

The 41-year-old previously worked for Lancel, which Richemont sold last year where she headed production and marketing. Richemont sold Lancel last year, as part of a broader shift in focus to beefing up its online businesses.

Garric also worked at Chloé, where she directed the label’s See collection and was in charge of ready-to-wear collections, shoes and leather accessories.

A graduate of the French engineering school Pont et Chaussées, she also has a master’s degree in management from HEC Paris. She started her career at LVMH Moët Hennessy Louis Vuitton as production manager.

Jaeger-LeCoultre last year appointed Catherine Renier as chief executive officer. Renier formerly ran Asian operations for Van Cleef & Arpels, another Richemont label.