Public relations executive James LaForce has set up a new company now that his split from former longtime partner Leslie Stevens is complete.
The duo had operated LaForce + Stevens for over two decades, with LaForce serving as chief executive officer and Stevens as president. The two dissolved their business last fall after a reported bitter dispute.
This week, LaForce sent an e-mail to his contacts informing them of the details of the new company. “We have a new company name and phone number and a new Web address,” he said. The firm, now called simply LaForce, continues at the same address, 41 East 11th Street, 6th floor, but the new phone number is 212-367-8008 and the Web address is laforce.nyc.
“I’m running the company and we have the same employees and the same clients,” LaForce told WWD. He declined to discuss the details of the split with Stevens, who could not be reached for comment.