PARIS — Chinese e-commerce giant has opened an office in Paris in order to recruit French brands. The e-tailer described the move as an “important milestone” as it seeks to develop its portfolio of French labels and build its European presence. Its areas of focus will include luxury, fashion, cosmetics, food, wine and spirits, stated.

The office will be headed by former LVMH Moët Hennessy Louis Vuitton executive Florent Courau, who has more than 20 years’ experience in the luxury, beauty and wines and spirits industries in France and China and was most recently a consultant helping international companies enter China. He has been named managing director of the French activity, effective immediately.

The announcement follows an agreement signed with trade promotion agency Business France to sell 2 billion euros’ worth of French goods to Chinese consumers over the next two years. The pact includes the establishment of a logistics center in France to facilitate the transport of goods to China.