One day after getting a new chief executive officer, Revlon Inc. named actress Jessica Biel as the latest Brand Ambassador for its flagship brand.
This story first appeared in the May 4, 2009 issue of WWD. Subscribe Today.
Biel joins Halle Berry, Jennifer Connelly, Jessica Alba, Beau Garrett and Elle Macpherson in Revlon’s teeming stable of celebrity spokespeople.
Biel, who made her acting debut in 1996 on the TV series “7th Heaven,” has several upcoming projects in the works, including the film “Easy Virtue” opposite Colin Firth and Kristin Scott Thomas, followed by the political satire “Nailed,” directed by David O. Russell and costarring Jake Gyllenhaal.
In her new role with Revlon, Biel will be featured in yet-to-be-announced global advertising campaigns, and participate in various company-sponsored philanthropic activities. For instance, on Saturday, Biel was expected to be joining Connelly and Alba at this year’s EIF Revlon Run/Walk for Women in New York City. Through that event and other efforts, Revlon has raised $65 million for women’s health and breast cancer research programs.