PARIS — Actress Jessica Chastain has been named the ambassadress of a new Yves Saint Laurent fragrance, called Manifesto, due out starting at the end of August.
This story first appeared in the June 8, 2012 issue of WWD. Subscribe Today.
“We were won over by the very subtle strength of Jessica Chastain, her solar charm, her free mind,” stated Stephan Bezy, international general manager of Yves Saint Laurent Beauté at L’Oréal. “Jessica embodies the quintessence of Saint Laurent’s femininity, a woman of her day and age, independent, determined, never where you expect her to be.”
“Yves Saint Laurent is a brand that inspires me deeply,” said Chastain. “Since its creation, the brand has conveyed strong values that I cherish, such as an unwavering commitment, absolute love and feminine audacity. This new fragrance is an emblem of it all. I am [excited] to be part of this beautiful adventure.”
Chastain recently starred in films such as John Hillcoat’s “Lawless” and Terrence Malick’s “The Tree of Life.” She has been nominated for prizes like best supporting actress at the BAFTA Awards, the Golden Globe Awards and Academy Awards.
Upcoming movies for Chastain include Kathryn Bigelow’s “Zero Dark Thirty.” The actress will also take to the stage for “The Heiress” on Broadway.
Manifesto is to be introduced in France on Aug. 27, followed by elsewhere in Europe in September. Further launch plans include a U.S. debut in the first quarter of 2013.