Jil Sander show RTW Spring 2018

MILAN — Jil Sander has tapped Axel Keller in the role of worldwide commercial director, WWD has learned.

Keller was previously commercial director at Balenciaga and, before that, at Maison Margiela.

Keller will report to chief executive officer Alessandra Bettari, who joined the Milan-based company in 2015, succeeding Alessandro Cremonesi. She was previously ceo at Valextra. Prior to that position, she was worldwide commercial director at Joseph. At Fendi Japan, where she was president and ceo, she repositioned the brand in the region. In that market, she also headed the start-up of Furla Japan as its president and ceo.

In an interview with WWD last year, Bettari touted growth at Jil Sander’s retail organization as the company focused on “understanding what the market was looking for, observing what could be done better in terms of deliveries, for example.”

Under Bettari, the company has seen its share of changes. The executive last year contributed to attracting the husband-and-wife team of Luke and Lucie Meier to succeeded Rodolfo Paglialunga as co-creative directors of the brand. Their first coed collection for Jil Sander bowed in September during Milan Fashion Week.

Jil Sander is controlled by Onward Holdings.

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