Hannah Colman, Jimmy Choo's new ceo

LONDON — Jimmy Choo is on the move, naming a new chief executive officer and revealing the details of a collaboration with boot brand Timberland, which it had teased earlier this year at Super Bowl 2020.

The company has promoted veteran Hannah Colman to ceo. Colman is taking up the role vacated by Pierre Denis earlier this year, and will report to John D. Idol, chairman and ceo of Choo’s parent Capri Holdings.

She joined Choo 24 years ago, in 1996, and was one of the company’s first employees, serving as store manager of the first Jimmy Choo boutique on Motcomb Street in London’s Belgravia neighborhood.

From there she went on to work in a number of roles including, most recently, president EMEA and global e-commerce. She had been interim ceo since Denis left in May after eight years on the job.

The company said that, together with creative director Sandra Choi, one of the brand’s founders, the two women “share a vision to create one of the world’s most treasured luxury lifestyle brands.”

Sandra Choi  Image Courtesy of Jimmy Choo

Idol said Colman has been “instrumental in Jimmy Choo’s growth, with her instinctive vision for the brand. She has done an outstanding job leading the business during a highly challenging and unprecedented time. I have every faith that she will continue to lead Jimmy Choo to even greater heights. Our company has an excellent team in place and I am confident that under Hannah’s leadership the brand will continue to go from strength to strength.”

Choi confirmed that she and Colman “share the same vision for the future of this brand that we both love.”

Colman takes “the responsibility of writing the next chapter of this remarkable luxury house incredibly seriously, and couldn’t be more excited by the opportunity.”

The Swarovski crystal embellished Timberland boot, part of a collaboration with Jimmy Choo.  Image Courtesy of Jimmy Choo

Denis, who said in February that he was leaving, had shepherded Choo through a whirlwind of growth and change.

He stepped down in order to take on the role of ceo at Coty, which he was due to join in June. He subsequently decided not to take on the role after structural changes at the beauty group.

Denis, who succeeded Joshua Schulman as ceo, helped to take Jimmy Choo public on the London Stock Exchange in 2014, with its owner JAB maintaining a majority stake in the brand.

In 2017, Capri Holdings Ltd., then known as Michael Kors Holdings Ltd., purchased Jimmy Choo for $1.35 billion.

The deal was a jaw-dropping 17.5-times Choo’s adjusted earnings before interest, taxes, depreciation and amortization, and well ahead of the 10.4-times to 15-times multiples seen in recent years, according to EY’s Luxury and Cosmetics Financial Factbook.

A look from the new Jimmy Choo and Timberland collaboration.  Image Courtesy of Jimmy Choo

Colman’s promotion comes as Choo begins a collaboration with Timberland, which will look to fuse red carpet glamour with outdoor utility.

Choo lifted the veil on the collaboration earlier this year when Jennifer Lopez posed backstage at Super Bowl 2020 wearing a pair of Timberland boots with Swarovski crystals around the collar.

Jimmy Choo x Timberland sees the latter’s original corn-colored boot showered with crystals, glitter and embellishment.

There are three six-inch styles for men and women, plus an exclusive women’s style featuring an embellished gold glitter toe. The boots come in different colors, and sparkle with Swarovski crystal or glitter details.

“To collaborate with a brand like Timberland allows Jimmy Choo to explore a new avenue and take part in a different conversation,” said Choi.

“I love to mix it up by getting together with different creative minds, combining our DNA to create a beautiful and surprising product with unexpected links to the roots of both our brands. Timberland’s outdoor work heritage combined with our high fashion sensibility creates something really exciting and unique in the market.”

The Jimmy Choo x Timberland collection launches exclusively in the U.S. with Kith in New York and Los Angeles and online at kith.com from Wednesday.

The collection will be available at selected Jimmy Choo stores globally, online at Jimmychoo.com and Timberland.com from September 9.

Timberland said it will plant a tree for every pair of Jimmy Choo x Timberland boots created in this collaboration in support of a greener future. Last year, the brand made a pledge to plant 50 million trees over the next five years.

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