Denim veteran Jimmy Taverniti has taken the creative reins at Siwy Denim.
Once the head of his own line called Taverniti So Jeans, Taverniti succeeds Jen Neumeister, who left Gardena, Calif.-based Siwy in March. Initially hired as a consultant after Neumeister’s departure, he assumed the title of creative director for the 10-year-old label in June. He is marking his design debut for Siwy with the forthcoming spring collection to be unveiled Monday at the Project trade show in Las Vegas.
“Taverniti is a true visionary, and not just with denim,” said Alain LaFourcade, chief operating officer at Siwy. “He is well versed in all fabric textures [and] techniques and is a master of his craft.”
Known for a vintage aesthetic, the French-born designer launched Taverniti So in 2004 during the second wave of the premium denim boom. His strength lies in experimenting with indigo dye, natural pigments, discoloration and organic dyes. He also works with cotton, viscose, silk, denim and leather immersed in garment dyes and various washes. His advent at Siwy coincides with growing interest from both traditional textile mills and sustainable brands like Patagonia to transform the denim industry into a more eco-friendly business.
“[Siwy’s] respect for their workers, using environmental friendly washes and the belief in luxury craft are completely in sync with mine,” Taverniti said.