Joëlle Diderich

PARIS — Joelle Diderich has been named Paris bureau chief of WWD, effective this week.

She was previously senior business news editor of WWD and has worked in the Paris office since 2010.

“Joelle’s news drive, writing prowess, broad-screen interests and stature in the French market make her an ideal candidate to lead this linchpin office and increase WWD’s profile and leadership,” said Miles Socha, editor in chief of WWD, who served as Paris bureau chief from 2000 to 2008 before being named the publication’s European editor.

Born in Luxembourg in 1972, Diderich was raised in Bahrain and London, where she graduated with a French baccalaureate from the French Lycée. She obtained degrees in economics from University College London and journalism from City University in London.

She began her career covering London’s foreign exchange market and treasury news for U.S.-based agency Market News Service.

In 1994, she joined Reuters in London and during the following 10 years lived and worked in Madrid, São Paulo, Brasília and Paris covering everything from general elections and forest fires to the 1999 Brazilian currency crisis. She fulfilled her long-held ambition to become a fashion journalist in 2000, when she started covering Paris Fashion Week for Reuters.

In 2005, she left the agency to study photography at Gobelins, a leading Parisian school of visual arts. For the next three years, she worked on a freelance basis, combining fashion coverage for the Associated Press with concert photography for news photo agency EPA.

In 2009, Diderich became editor in chief of trade publication International Cosmetic News, where she oversaw a daily web site, a weekly newsletter and a monthly magazine.

She joined WWD the following year and covered companies ranging from Hennes & Mauritz to Hermès, as well as retail; watches and jewelry, and entertainment news.

Her successor has yet to be named.