Sears Holdings Corp. has named Joelle Maher president and chief member officer for the Sears nameplate.

The position is a new one, and Maher in her role will be responsible for developing the Shop Your Way member-centric business strategy for the Sears format, as well as managing Sears’ profit and loss statements, and aligning merchandising and selling with member needs.

Maher joins Sears from Gymboree Corp., where she was chief operating officer. Before joining Gymboree, she was at Levi Strauss & Co. in several senior positions, including executive vice president and president, Global Multichannel Retail. She also worked at Lucky Brand Jeans, and at Old Navy, Macy’s East and Lord & Taylor.

Edward S. Lampert, Sears Holdings chairman and chief executive officer, said Maher will work closely with him and the company’s business unit leaders in the firm’s “transformation as an integrated retail format.”

In August 2014, Sears named Alasdair James in the same position for its Kmart nameplate. James joined Sears from Tesco.

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