Bealls Outlet has promoted John Dominguez to divisional vice president, general merchandise manager.

In his new role, Dominguez will have responsibility for the men’s, young men’s, activewear, swimwear, children’s and baby businesses.

A graduate of Arizona State University, with a Bachelor of Science in Finance and a Master of Business Administration, Dominguez joined Bealls Outlet in 2005 and has held a number of management roles. He most recently oversaw the growth of the ladies’ activewear, outdoor, team and swimwear businesses.

Bealls Outlet said Lisa Surella has joined the company as vice president, general merchandise manager of ladies’ apparel. Her responsibilities will include oversight for misses’, dresses, juniors’, junior plus and special sizes.

Surella was most recently vice president of ladies’ moderate sportswear at Burlington Stores. She began her career in Macy’s Executive Development Program.

Bealls Outlet is part of Bealls Inc., a family-owned corporation operating more than 550 stores in 16 states. Other nameplates include Bealls, Burkes Outlet and Bunulu. Headquartered in Bradenton, Fla., Bealls Inc. is not affiliated with Bealls Stores operated in Texas by Stage Stores.

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