After 20 years in business, luxury jeweler John Hardy is heralding a more mature phase with the opening of its first store on Monday in Jakarta, Indonesia. There are plans for another four units in the next three years.

This story first appeared in the December 17, 2010 issue of WWD. Subscribe Today.

“We’re just getting out of the teen years,” chief executive officer Damien Dernoncourt said. “It’s probably a new chapter.…The brand grew up over 20 years, and we’re now very comfortable with who we are and what we stand for, and we know where we want to go.”

Dernoncourt said John Hardy wanted its first store to be in Indonesia because the company started in Bali, and it was appropriate to start building a retail presence “in your own garden.”

The next boutique “will be in Hong Kong in a couple months,” Dernoncourt said. “It’s our gateway to China.…And the U.S. is our main market, where John Hardy became an international brand, so we’re bringing the retail concept to the U.S., but nothing is finalized. We’re finalizing something in Russia, in Moscow, within the next year. The only area where we’re not in [wholesale or retail] is South America, and we’re working on that.”

The Jakarta store is in Plaza Indonesia, an upscale shopping mall that is also home to Cartier, Bulgari and Tiffany & Co. The 237-square-foot unit features bamboo fixtures, mirrors, soft lighting and dark-stained wood. The design is meant to evoke the feel of the brand’s jewelry. The materials were crafted entirely from recyclable and renewable materials, like all the company’s offerings.

John Hardy Jakarta will feature two original pieces — a sterling silver and 18-karat yellow gold pendant with sapphires, and a sterling silver and 18-karat yellow gold cuff with diamonds and rubies — designed by Bedarida to celebrate the store’s opening.

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