Effective May 5, Ernesto Quinteros will be Johnson & Johnson’s first chief design officer. Based at the firm’s headquarters in New Brunswick, N.J., Quinteros will report to  group worldwide chairman Sandi Peterson.

According to company executives, the newly created role is meant to expand J&J’s Global Strategic Design Office beyond consumer business origins into other areas of the company’s portfolio, including pharmaceuticals, medical devices, consumer products and health and wellness.

“The creation of the chief design officer role across our enterprise is part of Johnson & Johnson’s efforts to accelerate innovation globally and strengthen the equity of Johnson & Johnson and its core brands,” Peterson said.

Previously, Quinteros was chief design officer at Belkin, where he spent 13 years as a designer and sponsor for innovation models in product development.

“I am [pleased] by the opportunity to influence design thinking in a global health-care company like Johnson & Johnson, where there is enormous opportunity to innovate for the benefit of patients, health-care professionals and consumers,” stated Quinteros.

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