NEW YORK — Mass-market beauty innovator Jules Winarick died on July 20 at the age of 95 following a brief illness. Winarick, the founder of A.R. Winarick, a beauty distributor, was credited with strategies still common today, such as blister-carded cosmetics packaging and controlled-label brands. He developed the Constance Carroll color range once sold in the F.W. Woolworth stores.

Winarick also owned major brands including Dura Gloss value cosmetics, LaCross implements, Ozon hairspray and Jeris men’s products. He was one of the first to tap celebrity endorsers for the Jeris brand, including former President Ronald Reagan. In addition to his beauty businesses, Winarick was co-owner of the Concord Resort Hotel in the Catskills. He is survived by his wife Jody, sons Kenneth, Thomas and Peter and daughter Nancy, four grandchildren and one great grandchild.

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