TechStyle Fashion Group, the El Segundo, Calif.-based retailer comprising membership-based digital brands Fabletics, Savage x Fenty, JustFab, ShoeDazzle and FabKids, has appointed Daria Burke chief marketing officer of JustFab, the company’s apparel, shoes and accessories brand.

Burke will be responsible for JustFab’s global brand awareness and positioning, overseeing marketing across channels and geographies. As part of her role, she will lead and develop JustFab’s customer acquisition strategy, with an eye toward driving global membership and revenue for the brand.

“Daria is a veteran digital strategist that brings to JustFab extensive experience leading integrated marketing programs within the retail and fashion industries,” said Laura Joukovski, president of global fashion brands at TechStyle. “I’m thrilled to bring her on board at such a pivotal moment for JustFab, as we leverage new exciting opportunities to grow our existing presence while expanding into new markets.”

Burke joins JustFab following a position leading fashion and retail advertising partnerships at Facebook. Prior to that, she served as head of beauty strategy, innovation and experience at CVS, leading omnichannel growth and developing the chain’s BeautyIRL concept. Burke was a founding team member of Rent the Runway, where she contributed to the brand’s rapid growth. Earlier in her career, she served in marketing roles at Estée Lauder, Lancôme and Yves Saint Laurent Beauté.

TechStyle Fashion Group was founded in 2010 and has 5 million members in 12 countries across its portfolio of apparel, accessories and shoe brands.

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