By  on November 20, 2019

TechStyle Fashion Group, the El Segundo, Calif.-based retailer comprising membership-based digital brands Fabletics, Savage x Fenty, JustFab, ShoeDazzle and FabKids, has appointed Daria Burke chief marketing officer of JustFab, the company’s apparel, shoes and accessories brand.

Burke will be responsible for JustFab’s global brand awareness and positioning, overseeing marketing across channels and geographies. As part of her role, she will lead and develop JustFab’s customer acquisition strategy, with an eye toward driving global membership and revenue for the brand.

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