Looks from the Fall 2019 Karl Lagerfeld collection.

PARIS Karl Lagerfeld has appointed Nicolette Veendorp as sales director, charged with the strategic oversight and expansion of the brand’s wholesale business. Her appointment will be effective in May.

Veendorp joins the contemporary label from Compagnie Financière Richemont, where she was wholesale commercial director for Chloé and See by Chloé, according to her LinkedIn profile. She will report to Karl Lagerfeld chief executive officer Pier Paolo Righi, and divide her time between the brand’s Paris and Amsterdam offices.

“Nicolette is an accomplished industry professional with exceptional leadership and knowledge of growing premium and luxury fashion businesses,” Righi said in a statement. “She will be instrumental in rolling out our brand’s expansion strategy, with top-tier on- and off-line wholesale partners across regions.”

Nicolette Veendorp.

Nicolette Veendorp.  Courtesy

The brand is committed to extending Karl Lagerfeld’s fashion legacy in the wake of the German designer’s death in February. It has appointed Carine Roitfeld as style adviser, working alongside design director Hun Kim, who had been handpicked by Lagerfeld and has been working quietly behind the scenes since August 2015.

Righi told WWD the company logged growth of about 40 percent in the year ended March 30, on top of a similar pace in fiscal 2017.

“We still see strong double-digit growth for next year, and we’re bullish on a like-for-like basis,” he said, describing an energetic, driven atmosphere within the company. “We’re very dedicated and proud to take Karl’s legacy forward as the custodians of his name.”

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