Peter Todd and François-Henri Pinault

PARIS — A proud alumnus of HEC Paris, Kering chairman and chief executive François-Henri Pinault has rekindled his group’s ties with the elite French business school.

Kering said it would sponsor its Luxury Certificate program and continue its partnership with the HEC Foundation for another five years.

Forty students representing 14 nationalities are to follow the certificate program from April through June, hearing seminars led by Kering managers and visiting the boutiques of its luxury brands, which include Gucci, Bottega Veneta, Saint Laurent and Boucheron.

Pinault said the program is meant to “train future leaders of the luxury industry” and identify talented individuals it could potentially hire.

It includes courses given by HEC professors; an in-depth look at the sector with industry experts; a “game” involving developing a luxury company, and a project on a dedicated topic put forth by Kering and presented to a jury.

Professors in the program include Patrick Albaladejo, previously senior vice president in charge of strategy and image at Hermès International.

According to Peter Todd, dean of HEC, Kering has committed to put forth 20 experts from its brands to “share their insights with students.” He trumpeted “audacity and entrepreneurship” as values shared by the school and the world’s third-largest luxury conglomerate.

Kering first established ties with HEC’s school of management in 2010 around its Luxury Chair.

Founded in 1881, HEC Paris boasts a faculty of 138 full-time professors; counts 4,000 students, and trains more than 8,000 managers and executives annually.