Kering chief client and digital officer Grégory Boutté

PARIS — French luxury giant Kering has named seasoned tech executive Grégory Boutté to spearhead its e-commerce, client relationship management and data management efforts.

Facing the onward march of internet behemoths Alibaba and Amazon, brands and retailers around the world are shoring up their own online businesses and better harnessing data to improve customer services.

Boutté, a former eBay executive, will report directly to the group’s managing director Jean-François Palus and join the group’s executive committee.

The 45-year-old managed eBay in France and later took charge of operations for more of Europe. Boutté moved on to eBay’s motors and electronic division in Silicon Valley before joining Sidecar, a pioneer in short-distance ride-sharing purchased by General Motors last year.

Boutté in 2015 joined Udemy, an online education start-up. He worked in brand management at Procter & Gamble before moving into the tech sector.

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