Jinqing Cai of Kering

PARIS — Shoring up its firepower in Asia, French luxury giant Kering has named Jinqing Cai president of its operations in Greater China.

The Beijing-born, American-educated executive will be charged with reinforcing the visibility of Kering in the region, as well as strengthening links with local partners as the company adapts to the fast-moving and all-important market.

The appointment is “further testament to our long-term commitment in Greater China,” Kering chairman and chief executive officer François-Henri Pinault said in a statement.

Pinault noted that Kering, which opened its first Gucci store in the country in 1997, has built the foundation of its business there by continuously reinforcing relations with local partners.

Cai was a founding partner of public relations firm Brunswick in Beijing, where she was involved in cross-border transactions. She also has experience in private equity in the media and entertainment industries. Since 2016, she has been chairman of Christie’s auction house in China, which belongs to Artémis, the investment arm of the Pinault family. Cai has degrees from Princeton and Wellesley College.

Starting Sept. 10, Cai will be based in Shanghai and report to Kering group managing director Jean-François Palus. She will continue to hold a role at Christie’s as deputy chairman of the company’s Asia advisory board.

“This new management set-up will strengthen the existing corporate structure specifically dedicated to supporting the long-term development of Kering’s luxury houses in Greater China,” the company said.

The French group has in recent quarters outpaced luxury peers with sales fueled by its star brand Gucci.

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