Patrick Pruniaux

PARIS — French luxury conglomerate Kering has appointed Patrick Pruniaux, current chief executive officer of Ulysse Nardin, as the new ceo of Girard-Perregaux.

Tasked with increasing awareness and accelerating growth at the two Swiss watchmaking brands, Pruniaux, who succeeds Antonio Calce in the role, will continue to report to Albert Bensoussan, ceo of Kering’s Watches & Jewelry Activities division. “The dynamism he has shown over the past year as head of Ulysse Nardin convinced me that he was the best person to develop these two brands, and to capitalize on their respective identities, heritages and technological know-how,” Bensoussan said.

Pruniaux boasts more than 20 years of experience in the fast-moving consumer goods and luxury industries, with a focus on the watchmaking sector. Among key posts, he spent nine years at Tag Heuer and several years at Apple, where he worked on the launch of the Apple Watch before becoming managing director of Apple in the U.K. and Ireland.