PARIS — Kering has appointed former LVMH Moët Hennessy Louis Vuitton executive Christophe Artaux as chief executive officer of Chinese jewelry brand Qeelin,effective immediately, in the latest shakeup in its watches and jewelry division.

Artaux succeeds Guillaume Brochard, co-founder of Qeelin, who has left the company for “personal reasons,” the group said on Friday. Albert Bensoussan, ceo ofKering’s watches and jewelry division, said the Frenchman would work alongside Dennis Chan, co-founder and creative director of Qeelin.

“His experience and knowledge of the market will allow him to support and boost Qeelin’s growth in China. I would like to thank Guillaume Brochard for his hard work and dedication in launching and growing Qeelin to the unique brand it is today,” Bensoussan said.

Artaux began as a financial auditor at Coopers & Lybrand, before spending four years as financial director and internal auditor at Yves Rocher Group. In 2000, he joined LVMH, where he spent more than 13 years in senior management,commercial and financial positions at watch and jewelry brands including Hublot and Tag Heuer.

Since 2013, Artaux has worked as an independent business consultant.

Since taking over last year, Bensoussan has initiated a wide-ranging shakeup of the watch and jewelry division that resulted in the departure of Michele Sofisti as ceo of both Gucci Watches and Jewelry and Sowind Group, parent of Girard-Perregaux and JeanRichard.

In July, Kering said it was buying Swiss luxury watch brand Ulysse Nardin. It acquired Qeelin, known for its contemporary interpretations of auspicious Chinese symbols such as pandas, wulu fruit and lotus flowers, in December 2012.

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