Simona Clemenza

MILANKrizia has tapped Simona Clemenza as the brand’s new chief executive officer.

Born in Turin in 1973, Clemenza was previously vice president of the global sales and licensing sector for Karl Lagerfeld BV. From 2006 to 2012 she was the wholesale and franchising sales director for the Kenzo Group. Clemenza first worked for Italian brands such as Blumarine and Gianfranco Ferré.

Clemenza’s “well-known professionalism will contribute greatly to the development of the brand’s strategy for international growth,” said Zhu Chongyun, president and creative director of Krizia. The appointment is part of the brand’s revamp and expansion in Italy and abroad.

Leading Chinese fashion retailer Shenzhen Marisfrolg Fashion Co. Ltd. took control of Krizia SpA in 2014 from the founder of the brand, Mariuccia Mandelli.

Marisfrolg is based in Shenzhen but Krizia continued to be based in Milan.

Mandelli died in 2015, followed by her husband and former Krizia chairman Aldo Pinto in March last year.