Models backstage.

MILAN Sapinda Holding B.V., parent company of La Perla, on Thursday appointed Pascal Perrier chief executive officer of the Italian luxury fashion and lingerie label.

On the design front, La Perla also promoted Alessandra Bertuzzi to head creative designer after the departure of Julia Haart.

The appointments follow Sapinda Holding’s acquisition of La Perla in February. As reported, the Amsterdam-based private equity firm bought 100 percent of the company from Silvio Scaglia, the Italian entrepreneur who heads Pacific Global Management and had controlled La Perla since 2013.

Boasting a 30-plus-year career in the luxury fashion sector, Perrier was formerly at Burberry, which he joined in 2005 as executive vice president of business development before being promoted to ceo for Asia-Pacific in 2009.

Prior to his career at Burberry, Perrier served in senior management roles at other luxury fashion players, including the Gucci Group, where he executed the acquisition and subsequent integration of Yves Saint Laurent and Balenciaga.

Pascal Perrier.

Pascal Perrier  Courtesy Photo

Since February, Sapinda Holding has been carrying out a full restructuring of the La Perla business and its operations, with the goal to improve profitability and transform it into a leading luxury player. To implement the turnaround plan, the investment firm hired an experienced executive team, supported by management consultants Bain & Co.

“I am very pleased and impressed with the work done by Sapinda and the La Perla team in the last six months and the large potential that this business offers,” said Perrier, adding he looks forward to “working with the Sapinda and La Perla teams to take the business forward in a sector that continues to demonstrate huge growth potential. We will continue to invest in the business and to build on the founding vision and values of the brand.”

Sapinda Holding’s ceo Lars Windhorst said Perrier’s appointment aims “to lead La Perla into a new era of growth.”

“The luxury fashion and lingerie sector is full of opportunity due to the rapid pace of change with which consumers and other cultural stakeholders are now engaging with luxury brands. There are few more experienced people to navigate us through these opportunities and take the brand to the next level than someone with the luxury fashion industry clout and knowhow of Pascal,” he added.

La Perla was founded in 1954 by corsetry-maker Ada Masotti. Her son, Alberto Masotti, headed the business until it was sold to San Francisco-based private equity player JH Partners in 2007, which later passed the firm on to Scaglia’s Pacific Global Management.