Serge Jureidini has resigned as president of Lancôme in the U.S. to become president and chief executive officer of Arcade Marketing.

This story first appeared in the January 18, 2013 issue of WWD. Subscribe Today.

Jureidini succeeds the late Debra Leipman-Yale, who was president of Arcade Marketing and a beauty industry veteran when she died suddenly in December 2011 of a brain aneurysm.

“I’m [pleased] to be going to an organization with such a rich heritage of innovation, quality and service, which has allowed it to become the dynamic leader in its field,” he said of Arcade, a pioneer in the use of scented strips. Jureidini added, “I’m grateful for the 20 years at L’Oréal, the fulfilling experiences the company gave to me around the world. I will especially miss the talented people, the competitive spirit and the unique portfolio of aspirational brands.”

Jureidini is a longtime L’Oréal employee who joined the group in 1992 as a sales manager for the Luxury Products Division. In 1995, he became account manager for Lancôme’s North American travel retail business. In 1997, he was appointed general manager for the Travel Retail Division in Asia. He was named general manager for Giorgio Armani in the U.S. in 2000 and was promoted to president of the designer fragrance division in 2006. He has held his current role as president of Lancôme in the U.S. since May 2008, reporting to Carol Hamilton, president of L’Oréal Luxe USA.

While at L’Oréal, Jureidini oversaw key launches in the U.S., including Giorgio Armani’s color cosmetics line and Flowerbomb by Viktor & Rolf.

“We thank Serge for his many contributions to the Luxe Division in his years with the company,” said Hamilton. “We respect his decision and are fully committed to taking the Lancôme brand to even greater heights in the years ahead.”

Jureidini’s successor has not yet been named. In the meantime, the brand will report directly to Hamilton.

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