PARIS — Lands’ End, the classic American sportswear brand founded on a passion for the sea, has a new captain at its helm with the appointment of Jerome Griffith as chief executive officer, effective in March 2017.

Griffith is to succeed Joseph Boitano and James Gooch, who have served as co-interim ceos since Sept. 26. He will also join the Lands’ End board of directors.

Griffith was most recently ceo of Tumi Holdings and prior to that held executive positions at Esprit Holdings Limited, Tommy Hilfiger, the J. Peterman Company and Gap Inc. Griffith is a member of the board of Vince, Tom Tailor SE, Samsonite and Parsons, The New School of Design.

Former Lands’ End ceo president and ceo Federica Marchionni exited the company in September amid falling sales and a challenging climate for fashion. After reporting dismal results for the first quarter of 2016, the company earlier this month posted a 6.9 percent dip in net revenue for the three months ended Oct. 28, versus the equivalent year-ago period, to $311.5 million.

Josephine Linden, chairman of the board of Lands’ End, said the company is counting on Griffith’s “experience and tactical execution” to “improve financial performance and build sustainable long-term value for stockholders.”

“Jerome is an exceptionally gifted leader with an impressive track record of spearheading growth and expansion at several iconic apparel and consumer goods companies. Over the course of his career, Jerome has demonstrated a special talent for innovation in design and functionality to attract new customers while upholding the quality, value, service, and products that current customers love,” Linden said.

Upon Griffith’s arrival, Boitano and Gooch will respectively move to the roles of executive vice president and chief merchandising and design officer; and executive vice president and chief operating and financial officer and treasurer.

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