By  on January 10, 2019

Chieh Tsai, the Lands’ End designer most responsible for getting the brand’s signature look back on track, has been promoted to chief product officer, overseeing all design, merchandising, and global sourcing activities.

“Chieh has been working for us for a couple of years. All of her designs and ideas have helped give us six consecutive quarters of positive sales results,” Jerome Griffith, president and chief executive officer of Lands’ End, told WWD. Tsai, who was senior vice president of design, reports to Griffith.

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