Hong Kong-based luxury retailer Lane Crawford is bolstering its management ranks as it expands both online and in mainland China.

Lane Crawford said Monday it has created two new senior management positions related to e-commerce and store development.

The company has tapped Andrea O’Donnell as executive director overseeing merchandising, marketing, store strategy and planning. Formerly commercial director of John Lewis in London, O’Donnell will begin her new job Sept. 3.

The retailer has also hired Sebastian Picardo as executive vice president for business and online development, overseeing e-commerce and “synergizing” the retail and online channels in Greater China. He starts his new job Aug. 3. Picardo comes from Burberry, where he most recently served as managing director for digital commerce.

Both O’Donnell and Picardo report to Andrew Keith, president of Lane Crawford.
Lane Crawford said it booked “record-breaking” revenue of $700 million for the year ending March 31. It said comp store growth clocked in at 23 percent.

The retailer plans to open its largest store to date, a 150,000-square-foot store in Shanghai in the second half of next year.

“[The Shanghai store] represents a new Lane Crawford store model with integrated technology to enhance customer experiences, an elevated service model…creating a complete lifestyle destination,” the retailer said.

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