Beauty powers Bobbi Brown and Aerin Lauder opened up the contents of their bags and shared what empowers them on a daily basis for a special Mother’s Day campaign featured on The Coveteur. Zanna Roberts Rassi, fashion and beauty expert and stylist, will also add her story to the campaign.
The women will auction a curated handbag filled with fashion and beauty products, including those from Aerin and Bobbi Brown Cosmetics. All proceeds go to The Adventure Project, which will provide medical kits for women in Uganda to aid with health care in their communities. IfOnly is auctioning off the handbags, plus its contents to raise money for the project.
In her interview, Lauder wrote about “bringing the best to everyone we touch.” She also discussed the importance of role models. “I think that my mother was an incredible one and she taught me all the importance of being a good mother. I think my grandmother was an incredible businesswoman. So I think between the two of them, I had the best of both,” she said.
Lauder noted, in her bag she always has her iPhone, Blackberry, lip conditioner, sunglasses, a pack of mints or candy and a little mirror that was her grandmother’s. For the auction, Lauder donated an iPhone case, sunglasses, makeup palette, lip conditioner, hand cream and perfume, echoing her personal items.
Brown shared that her mother inspired her from the beginning, and taught her that being beautiful isn’t only about being flawless. She never leaves home without corrector and concealer, black mascara and Pot Rouge. She also stashes Altoids, a scarf, aviator sunglasses and Kind Bars for running in between meetings or a shoot, most of which are included in her donation.
“The Adventure Project presents an amazing opportunity to lift women and their families out of poverty by empowering them to start their own businesses — be it by selling health-care essentials or mastering stove maintenance. Like The Adventure Project, I believe in the mission and importance of helping women and their families create better lives for themselves,” Brown penned on her post.