The Estée Lauder Cos. has promoted Gustavo Andriani, Lisa Sequino and Mendy Charlton.
Andriani is now senior vice president and general manager for MAC Cosmetics; Sequino will be senior vice president and general manager for Estée Lauder and Aerin Beauty, North America; and Charlton will be vice president and general manager at Bobbi Brown, North America. Each will focus on go-to-market strategies for their respective brands in North America, including marketing, account management, field sales, education, artist training and development. They will each also handle developing strategies related to retail, including freestanding stores, department stores, specialty-multi, online and omnichannel.
Lauder plans to announce successors to these posts at a later date.
“Gustavo, Lisa and Mendy are exceptional leaders who bring tremendous insight and strategic vision to their new roles,” said Thia Breen, group president for North America. “These appointments align their diverse strengths and skill sets with the unique strategic priorities of each brand. Their strong brand leadership experience, combined with their retail expertise and keen understanding of consumers, position them well to lead the growth of these extraordinary brands in North America.”
Andriani, previously senior vice president of key account management for Macy’s, stepped into his new role effective Oct. 3. He accelerated online growth and optimized opportunities for merchandising, demonstration effectiveness and consumer insights for MAC at Macy’s in that position, the company said. Andriani joined Lauder in 2011 as executive director of marketing for Estée Lauder North America. He continues to report to Breen and will also report to Karen Buglisi-Weiler, global brand president of MAC.
Sequino, currently vice president of key account management for specialty-multi retailers in North America, will step into her new role Nov. 1. While focused on specialty-multi, Sequino worked with Lauder’s brands functions and retail partners on programs to capitalize on untapped growth opportunities specific to the channel. She has previously worked in marketing and brand leadership roles at Tom Ford Beauty, Michael Kors, Tory Burch and Marni.
Also stepping into her new role on Nov. 1 is Charlton, who is currently vice president of key account management for Nordstrom. In that role, she’s driven sales and growth opportunities for the Lauder portfolio of brands at Nordstrom, while collaborating with the retailer on strategic initiatives, according to the company. Charlton started at Lauder in the field in 1998, moving from store-level positions to regional vice president of South Central U.S. In 2008 she was promoted to vice president of marketing for Estée Lauder North America, where she worked to grow market share and profitability. In 2011, Charlton moved to Colorado and joined Inspirato, a global luxury travel club, as senior vice president of marketing, before returning to Lauder in 2013.