The Estée Lauder Cos. Inc. has promoted three executives, effective immediately.
Stephane de la Faverie has been named global brand president, Origins and Darphin. He will continue to report to Jane Hertzmark Hudis, group president, The Estée Lauder Cos. Beth DiNardo has been promoted to global brand president, Smashbox. She will continue to report to John Demsey, executive group president, The Estée Lauder Cos. Daniel Rachmanis has been appointed president, Latin America. He will continue to report to Cedric Prouvé, group president, international, The Estée Lauder Cos.
“Stephane, Beth and Daniel have been integral in advancing the company’s strategic initiatives across fast-growing markets, demographics and categories,” said Fabrizio Freda, Lauder’s president and chief executive officer.
Added William P. Lauder, executive chairman of the group, “Stephane, Beth and Daniel have each demonstrated exemplary leadership throughout their respective distinguished careers.”
De la Faverie previously held the role of senior vice president and general manager, Origins and Darphin, a position he assumed in April 2014. Under de la Faverie’s watch, Darphin has accelerated and expanded global distribution and launched a new counter design in Asia-Pacific markets. De la Faverie has expanded Origins’ global reach by accelerating growth in China and opening varied retail models throughout Southeast Asia, Europe and Latin America. De la Faverie joined the company in 2011 as senior vice president, global general manager, Aramis and Designer Fragrances.
“Stephane is an extraordinary global leader who understands the power of local relevancy and channel diversity,” said Hudis, who pointed to the elevation of the Origins shopping experience as an example.
DiNardo was appointed senior vice president, global general manager of Smashbox following Lauder’s acquisition of the brand in 2010. Smashbox now has a presence in 40 markets worldwide, and DiNardo is credited with strengthening Smashbox’s core equity with a focus on hero products, while spearheading launches, trend leadership and significantly growing the color business. Before joining Smashbox, DiNardo held various global marketing leadership positions at the company for brands such as Clinique and Darphin since 1997.
“Beth’s leadership has been the driver of Smashbox’s incredible global growth to date,” said Demsey, who praised DiNardo’s “fluency in social and digital, creative thought leadership and expertise in specialty retail channels.”
Rachmanis has led the company’s expansion in Latin America since 2009, when he was named senior vice president and general manager, Latin America and International Business Development. Rachmanis has helped the company triple sales in Latin America over the last five years to become the number-one prestige beauty company in Latin America. This has included a shift to a retail distribution model, the launch of seven brands and expansion into more than 30 key second-tier cities across 17 markets. Rachmanis joined Lauder in 2007 as senior vice president, international development, general manager, BeautyBank.
“Daniel has been invaluable in driving the company’s strategic expansion in Latin America,” said Prouvé. “His leadership has enabled the company to pair the biggest opportunities with the right local markets to gain a strong foothold in a region traditionally dominated by mass. Daniel’s broad international experience and keen understanding of the Latin American consumer will continue to elevate the company’s growth in the region.”