Jane Lauder and Peter Lichtenthal, two rising stars at the Estée Lauder Cos. Inc., have been given added responsibilities.

This story first appeared in the November 29, 2012 issue of WWD. Subscribe Today.

Lauder, global president and general manager of the Origins and Ojon brands, will now take on the additional responsibility for Darphin, a European-oriented pharmacy brand. She will continue reporting to Lynne Greene, who will assume a new role on Jan. 1 as one of two new group presidents overseeing Clinique, Origins, Ojon, Aveda and Darphin. Olivier Fontaine will remain president of Darphin. Greene, who will also continue as president of the Clinique brand, said, “Jane is tenacious, focused, intelligent and determined to lead her teams to success. She has done a brilliant job with her brands, especially with Origins around the world.”

Darphin had been part of the group headed by Dominique Conseil, who will continue to develop Aveda as one of Lauder’s next major brands.

Lichtenthal, president of Bumble and bumble, will take responsibility for Smashbox, a brand that had been overseen by Caroline Geerlings, who will now concentrate on developing Tom Ford as the global brand president of Tom Ford Beauty and new business. She also is responsible for Prescriptives online.

Lichtenthal will report to John Demsey, group president of Estée Lauder, MAC Cosmetics, Tom Ford Beauty, Prescriptives, Bobbi Brown, La Mer, Jo Malone and Smashbox. Beth DiNardo will continue as general manger of Smashbox, reporting to Lichtenthal.

Demsey said, “Peter Lichtenthal has over 20 years’ of brand-building experience with the Estée Lauder Cos. His recent direction of Bumble and bumble has taken the brand to new horizons in fashion, innovation and specialty retailing. Peter will be an excellent addition to the Smashbox leadership team, advancing the strategic development of this growing brand.”

Lichtenthal has had senior marketing roles previously with the Lauder and MAC brands.

Fabrizio Freda, president and chief executive officer of the Estée Lauder Cos. Inc., said, “Jane and Peter are exceptional global brand leaders who consistently maximize opportunities across regions and channels to deliver outstanding results.”

William P. Lauder, executive chairman, added, “We have always said that our greatest asset is our people. Both Jane and Peter possess the outstanding strengths and leadership skills that define us as a brand-led strategic organization that is creativity-driven and consumer-inspired.”