MILAN — L’Autre Chose is eyeing international growth.
As part of this, the Italian company has tapped Alice Carli as chief executive officer, leveraging her 15 years of experience in the fashion industry. Carli was previously head of global marketing and business development for the U.S. and Asia at Peuterey. Before that, she was global strategic marketing executive at Furla from 2012 to 2015.
Carli succeeds Erika Filipponi, who is leaving after two years. Filipponi joined L’Autre Chose from Salvatore Ferragamo.
L’Autre Chose is controlled by Sator Private Equity Fund, which has an 84 percent stake in the Italian Boccaccini SpA company, founded in 1959, which launched the brand in 1987. The remaining shares are in the hands of the Boccaccini family. Francesca Sabatini is president of the label, known for its feminine shoe designs, enriched by artisanal details and innovative materials.
L’Autre Chose has also inked new partnerships with Farfetch and LuisaViaRoma as it plans to expand its digital presence. New York-based digital artist Frank J. Guzzone has curated a special installation for LuisaVia Roma, which will also carry an exclusive capsule collection, both online and in the brick-and-mortar store in Florence.
As of March 30, direct online sales grew 18 percent compared with the 12 previous months. Total sales derived from digital channels, direct and through third-party platforms, represented 11 percent of revenues, which reached 14 million euros.
L’Autre Chose counts five boutiques and four outlets and is distributed in select multibrand boutiques and department stores in Italy and abroad. The company is based in Porto Sant’Elpidio, in the Marche region, Italy’s storied footwear hub.
The first ready-to-wear collection was launched in 2005, followed by handbags in 2014. In addition, the company is reinforcing the product offer by integrating the collection assortment with leather goods and accessories.
Sator Private Equity Fund in 2013 first acquired a 49 percent stake in the company, which was previously controlled by the Boccaccinis. Three years later, it became majority shareholder. Matteo Arpe is the founder, chairman and ceo of Sator, which also has investments in Banca Profilo (private banking and capital market); Aedes SIIQ (real estate); Eprice (e-commerce), and 99 Technology (biotech).
Alfredo Boccaccini and Daniele Boccaccini were previously creative director and production director, respectively, but they no longer have operative roles in the company.