By  on December 13, 2018

HONG KONG–Lazada Group, the Alibaba-owned Southeast Asian e-commerce firm has announced an executive shuffle which will see its executive president Pierre Poignant replace Lucy Peng as chief executive officer with immediate effect. Peng will remain on as Lazada Group’s executive chairwoman.

Peng who was an original Alibaba co-founder alongside Jack Ma had been in the role just nine months. She took over the position from Max Bittner, who is due to start a new job as ceo of the Paris-headquartered luxury second-hand resale platform, Vestiare Collective, next January.

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