BEIJING — Wilson Weizhong Zhu has joined Li & Fung as chief operating officer, tasked with helping to shepherd the firm as it moves to digitalize its sprawling supply chain network in the face of U.S.-China trade tensions.

Zhu is a 31-year industry veteran, according to Li & Fung, and previously held positions at Gymboree, Michaels Stores Inc., Office Depot Inc. and Hudson’s Bay Co.

Most recently, Zhu cofounded the Cooper Aerobics Wellness Center in China, and before that was chairman and chief executive officer of inQbrands, where he led the transition of the U.S. subsidiary of China-based Focus Technology into a full-service brand and product agency.

“I’m very pleased to appoint Wilson Zhu as [chief operating officer] of Li & Fung, the first time we have appointed a senior executive to oversee Li & Fung’s global production network,” said Spencer Fung, ceo of Li & Fung.

“With the ongoing U.S.-China trade war, Wilson’s leadership comes at a critical time as our customers rely on our scale and expertise to deliver alternative sourcing strategies and mitigate any potential risk in their supply chains.

“I have no doubt that his leadership, coupled with his strategic and operational thinking and proven ability to deliver results, make him the right person for the job. I look forward to working with him and the rest of our leadership team as we accelerate our digital strategy and three-year plan priorities and goals,” he added.

Zhu received his master of arts degree in language and international trade from Eastern Michigan University in 1987, Li & Fung said.

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