LONDON — Carmel Allen, the former editor of Livingetc., has been named creative director of the high-end British furniture and interiors company Linley.

Allen joins Linley from the furniture firm Heal’s, where she served as creative director for the past three years. Prior to that, she was creative and marketing director at The Conran Shop.

Carmel’s career started in journalism at the Financial Times How To Spend It Magazine, and she later held senior editorial positions at Time, Inc. and at Condé Nast. She was deputy editor and then editor of Livingetc.

“We require creative leadership that can develop and implement a distinctive and cohesive vision across all elements of the brand,” said Paddy Byng, chief executive officer of the firm, which was founded in 1985 by David Linley, the son of the late Princess Margaret and Lord Snowdon. “Carmel has a wealth of experience in the worlds of interiors, luxury, retail, and creative communications which makes her well-suited for this challenge.”

Allen, who reports directly to Byng, will take responsibility for all design, creative communications and store identity, including visual merchandising and the retail environment.

Her appointment is part of the strengthening of the senior management team that includes the appointment of Tim Murray as interior design director and Mike Burnett as e-commerce director. The two positions are new ones and both men will report to Byng.

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