PARIS — L’Oréal said it has named Lubomira Rochet chief digital officer and member of the company’s executive committee.

This story first appeared in the March 19, 2014 issue of WWD. Subscribe Today.

In her newly created role, she reports to Jean-Paul Agon, the French beauty giant’s chairman and chief executive officer.

“Digital expertise will shape the iconic brands and companies of the 21st century,” said Agon. “The mission of this new organization, which will be directed by Lubomira Rochet, in relation with the group’s digital teams, is to accelerate L’Oréal’s digital transformation regarding consumer experience, service-based innovation, customer service and technology platforms.”

The 36-year-old French-Bulgarian national most recently was managing director of Valtech France. Prior to that, she worked at Microsoft, managing its relationship with start-ups and the innovation ecosystem, and Capgemini as director of strategy and development for its Sogeti unit.