PARIS — Is there a better place to learn about digital marketing than online?
L’Oréal doesn’t think so, and has partnered with New York-based training firm General Assembly to create Essentials of Digital Marketing, an online course in the latest trends, tactics and technologies.
The French beauty giant plans to offer the pilot course in 10 countries this year, including in the U.S., Russia, Brazil and French before rolling it out to the rest of its marketing personnel, numbering some 7,000 employees, over the next 18 months.
It noted the training modules are also available to its retail and communications teams.
The initiative underscores how L’Oréal is putting digital at the heart of its consumer-facing efforts, with the e-learning program part of the mission of chief digital officer Lubomira Rochet, who joined in March 2014.