PARIS — Louis Vuitton has tapped Texas-born Lanessa Elrod to become its new president of the Americas zone, effective April 1, WWD has learned.

This story first appeared in the February 27, 2017 issue of WWD. Subscribe Today.

She succeeds Anthony Ledru, who is to relocate to Paris to become Vuitton’s executive vice president, commercial activities, on the same date.

Ledru takes over that role from Christopher Zanardi-Landi, who last month was named chief executive of Thomas Pink, which like Vuitton is part of French luxury conglomerate LVMH Moët Hennessy Louis Vuitton.

Elrod reports to Ledru. Her successor has yet to be named.

The executive shuffle underscores how LVMH tends to prefer internal mobility over external recruitment.

Elrod joined Vuitton in 2010 as director of marketing for leather goods, rising through the ranks to become vice president of merchandising for Louis Vuitton Americas and then senior vice president of Vuitton’s retail network in America.

A merchandising graduate from the University of North Texas, Elrod started her career as a ready-to-wear buyer at Neiman Marcus in 1998; taking up the same role at Saks Fifth Avenue in 2003, and then becoming a senior buyer of handbags and accessories at Bergdorf Goodman in 2005, according to her LinkedIn profile.

Ledru had spent two years helming the Americas, having joined Vuitton from Tiffany & Co. His résumé includes stints at Harry Winston International and Cartier.

Vuitton has typically recruited French nationals to helm the linchpin Americas region. Last year, the United States accounted for 27 percent of LVMH’s revenues of 37.6 billion euros.

Zanardi-Landi takes up his role at Thomas Pink on April 1, where he succeeds Jonathan Heilbron, as reported.

Zanardi-Landi joined LVMH in 2001 as international retail director for Fendi Italia then moved on to work at Vuitton in China and North Asia. He previously worked at Alfred Dunhill.