Lululemon Athletica Inc. has named Gina Warren its new people guru.

Warren will be the yoga-inspired athletic apparel firm’s executive vice president, culture & talent, beginning Feb. 1. She will report to Lululemon’s chief executive officer Laurent Potdevin. Her responsibilities include leading the team for all people practices, including health and wealth, recruitment and learning and development for all retail and support functions, the company said.

“Our people are the very core of Lululemon and when they are inspired and empowered, they in turn inspire and empower their communities around the world,” Potdevin said. He added that Warren “is joining us to drive our culture and people forward, and attract and develop incredible talent as we continue to shape a workplace that most people only dream of.”

“Culture is created by what people say, what they do and how they make decisions,” Warren said. She noted shared values of “love” and “mindfulness,” and that she is looking forward to “working closely with the global team to support and enhance Lululemon’s unique culture.”

Warren led Nike’s Global Diversity & Inclusion Team from 2002 and 2014. Under her tenure, she initiated global cultural assessments, helped establish the Global Women’s Leadership Council and oversaw the company’s employee resource networks. From 1999 to 2002, she was the director of Nike Global Community Affairs and the Nike Foundation. Her experience includes a stint at Levi Strauss and Co. and its foundation, working on community relations.

Warren holds bachelor’s and master’s degrees in education from Arizona State University. She will relocate from Portland, Ore., to Vancouver, where Lululemon is based.

Lululemon has been making changes to its team. Last month, it reorganized its senior staff in an effort to elevate its product design, naming Lee Holman executive vice president and creative director overseeing both men’s and women’s product design. Tom Waller was promoted to senior vice president of Whitespace, the group of scientists and engineers who work to drive long-term innovation. Stuart Haselden, chief financial officer, has also assumed broader operational responsibilities, adding executive vice president of operations to his title.

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