Luxury Optical Holdings has promoted Jeff Press to chief creative officer for both its Morgenthal Frederics and Robert Marc NYC eyewear collections.
LOH acquired Robert Marc in 2014, and Press takes the creative reins from founder Robert Marc who exited the company in April of 2018.
A trained optician, Press joined Morgenthal Frederics in 1998 and was elevated to chief designer of the brand in 2006. In his new role, Press will oversee product design and creative for the two lines as well as it’s designer collaborations including Oscar de la Renta and Monse.
“Robert Marc NYC is a brand with deep heritage, so it’s incredibly important in my mind to stay true to our roots, style and fit,” Press explained. “That said, our philosophy is ‘never stop creating.’ This, and future, collections will preserve and evolve the clean, modern aesthetic for which the brand is known.”
Press’ rebranding of Robert Marc NYC will make its debut at Vision Expo East later this month.
The executive also has plans to expand the brand’s design palette by “introducing more titanium, combination materials and some bolder styles — to reflect the vibrant energy and diversity of the city.”
“With his exhaustive knowledge of the category, Jeff brings with him a very unique perspective and expertise” said Timothy Mayhew, chief executive officer of LOH. Adding, ”he has been instrumental in building Morgenthal Frederics into a world-class brand.”
Robert Marc NYC is priced from $425 to $575 and operates seven boutiques in the U.S., while Morgenthal Frederics is priced from $365 to $2,500 with 14 boutiques nationwide. LOH has over 500 independent optical partners at wholesale.