PARIS — LVMH Moët Hennessy Louis Vuitton is positioning itself to capture young talent, launching a four-month digital program for students and graduates at European institutions including Central Saint Martins College of Art and Design, Bocconi University and the Institut Français de la Mode.

Called “Inside LVMH,” the industry bellwether’s fourth-month program is linked to 50 schools and universities in France, Italy, Switzerland, Spain, the U.K. and Germany, reflecting the company’s interest in deepening ties with younger generations and securing talent in early career stages.

Participants will learn about the luxury industry through a series of more than 50 videos: joint productions between universities and the company that include executives from more than twenty brands. Events will also be held on school campuses, led by professors taking part in the program.

The idea is to introduce participants to the various aspects of the high-end business, including design, brand management, manufacturing and digital transformation.

Teams of students will be invited to share their vision of the luxury experience of the future, and those with the leading projects will be invited to share their ideas to a jury made up of executive committee members of the group on May 3 this year.

“We have designed the ‘Inside LVMH’ program as a link between the academic sphere where young talent evolves and the professional world,” said Chantal Gaemperle, LVMH executive vice president human resources and synergies.

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