PARIS — LVMH Moët Hennessy Louis Vuitton has appointed Jean-Charles Tréhan as external relations director, effective March 27, according to an internal memo obtained by WWD.

The group had not had a senior internal spokesman since Bruno-Roland Bernard left his position as group communications director in early 2016 to join Yoox Net-a-porter Group.

Tréhan will report to Antoine Arnault. The son of LVMH chairman and chief executive officer Bernard Arnault, Antoine Arnault is ceo of men’s wear brand Berluti and chairman of Italian cashmere specialist Loro Piana. He was formerly director of communications at Louis Vuitton, where he created the “Core Values” campaign featuring celebrities like Bono and Angelina Jolie.

According to the memo, Tréhan will be in charge of relations with the media and opinion leaders in order to support the development of LVMH, bolster its image and maximize the impact of the group’s key communications events.

“His extensive experience will allow us to further strengthen our reach and promote the appeal of our group,” Antoine Arnault said in the document.

Tréhan is a graduate of the Paris Institut d’Études Politiques and the ESSEC business school. He started his career as adviser and spokesman for the French government, joining French food services and facilities management group Sodexo in 2006 as director of public affairs and corporate communications.

In 2010, he joined the Air France-KLM group, becoming senior vice president corporate communications and a member of the executive committee of Air France in 2015.

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