King, who previously held the position of women’s wear ready-to-wear buying and merchandising director at Selfridges, will oversee the department store’s women’s wear and children’s wear categories. She will work across Harrods’ online and off-line strategies.
“Lydia is a hugely experienced industry leader and I look forward to working together to deliver our ambitious vision for fashion at Harrods,” said Michael Ward, the store’s managing director.
The role of a fashion director is varied and can range from trend forecasting, marketing to product development, merchandising and event acting as the face of the company. In the past two years, Moda Operandi, Macy’s and Bloomingdale’s have invested in the fashion director position as part of their wider retail strategy, hiring the likes of Lisa Aiken, Suzanne Anderson and Heather Shimokawa, respectively.
Earlier this week, Harrods opened the doors to its new beauty hall, which will be 53 percent bigger than the existing space upon completion. Phase one, which opened on Tuesday, houses the department store’s color cosmetics and lifestyle beauty brands. Labels such as La Bouche Rouge, Anastasia Beverly Hills, Becca, Gucci and Hermès will launch beauty boutiques within the store.