LONDON — The online fashion marketplace Lyst named three new hires at the firm on Monday.

Jose Ojeda has been named chief operating officer, and will oversee Lyst’s commercial and operational structure. Ojeda joins Lyst from Zalora Thailand, a fashion e-commerce site, where he served as chief executive officer. Prior to that, Ojeda had founded Smithfield Case, a London-based e-commerce start-up that offered personalized clothing for men, which in 2012 was sold to The Chapar, a personal styling site for men. Ojeda will report to Lyst’s ceo Chris Morton. The company had a coo for a period in 2013, but had not filled the role since then.

Lyst has also appointed Sarika Rastogi as U.S. vice president of communications, a new position at the firm, to lead on Lyst’s communications strategy and campaigns in the U.S., Lyst’s principal market. Rastogi joins Lyst from Tod’s, where she was U.S. head of communications, and before that had been associate events director at U.S. Vogue. Rastogi will be based in Lyst’s New York office, and her appointment is effective the week of Sept. 21.

And on its content side, the firm has appointed Katherine Ormerod as editorial director. Ormerod had founded The Fashion Content agency, creating brand content, and before that been senior fashion news and features editor at Grazia U.K. Ormerod replaces Harriet Hawksworth in the role, and her appointment is effective as of October.

Lyst noted that the three new hires would “play key roles in scaling the company’s continued growth, as revenue continues to triple year-on-year.”

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