Maesa has created a new position for Shawn Haynes. The newly appointed senior vice president of sales for mass and drugstore retailers will develop an annual sales plan, implement distribution strategies and manage the current sales team.

“Shawn will bring value to our growing exclusive brand business,” said Gregory Mager, chief executive officer and founder of Maesa USA. “Maesa launched its first exclusive brand through a partnership with Wal-Mart two years ago with the brand Flower. Since then, a few major launches scheduled for 2015 and 2016 are currently in development with other mass and drug retailers, and this business needed structure and leadership.”

Haynes had served as vice president of sales at E.l.f. Cosmetics, where he developed the strategy for distribution expansion and retail sales growth, ultimately growing brand sales by 100 percent over a two-year period.

Prior to that, he was the managing director and senior vice president of sales for Markwins International from 2002 to 2011.

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