PARIS — Maison Lejaby is laying off 30 percent of its staff, or roughly 50 to 60 jobs out of 188. The French lingerie company blamed the crisis in Russia and Ukraine, which account for 30 percent of its turnover.
The company presented the restructuring plan to its workers’ committee on Dec. 5 but only disclosed it officially on Tuesday.
This comes after Paris-based investment firm Impala quietly took a majority stake in the company earlier this year.
“The reorganization of the company, as painful as it is, is a necessary phase to ensure its future success,” said Alain Prost, Maison Lejaby chief executive officer, who acquired the company in 2011.
The first phase of the plan consisted in repositioning the company in the high-end segment, which included the launch of a luxury label Maison Lejaby Couture.
The next phase will be dedicated to expanding e-commerce and wholesale distribution, which currently spans Printemps Haussmann and Galeries Lafayette in Paris, Harrods in London and El Corte Inglés in Spain.
Store openings are in the pipeline for 2015, a spokeswoman for the company said.