PARIS — Paris-based fashion label Maison Ullens has named Guillaume Lehideux its new managing director.

The executive spent several years working at Baccarat, where he was most recently vice president, before leaving the firm in 2012 to partner with Elie Top on the creation of his eponymous jewelry line, which launched in January 2015.

At Maison Ullens, Lehideux replaces Hervé Coulombel, who will remain on the company’s advisory board and be in charge of its factories.

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